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Three simple Twitter tips PLUS the number one mistake hoteliers make with...
Welcome to day 15 of the 21-day hospitality social media challenge! You are doing great!! There is an old saying that if a person is happy they tell three people. If a person is unhappy the will tell...
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The One Big difference between TripAdvisor and YELP (that you don’t know about)
Greetings and welcome to day 16 of the 21-day hospitality social media challenge! You are probably very well aware that YELP is a review site like just like TripAdvisor, although it is not specific to...
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5 best practices for connecting with potential guests in destination forums
Yeehaw! Welcome to day 17 of the 21-day hospitality social media challenge! When it comes to travelers and your potential guests, we know most of them will use the Internet for conducting their...
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9 pretty compelling reasons why you should be encouraging guest reviews
Welcome to day 18 of the 21-day hospitality social media challenge! Do you encourage guests to write reviews of your hospitality business? If not, you probably should! 1. 92% of internet users read...
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How to write an appropriate management response (a template for you)
Welcome to day 19 of the 21-day hospitality social media challenge! You are almost done with the challenge and hopefully you have followed along for the whole three weeks. Do you struggle when it comes...
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A social media strategy for the time crunched hotelier
Welcome to day 20 of the 21-day hospitality social media challenge! As a hospitality professional you most certainly have a tremendous amount of daily responsibilities, tasks to complete, and very long...
View Article21 simple and actionable ways to improve your hotels social media strategy today
Congratulations and give yourself a big pat on the back if you followed all 21 days of the social media challenge! I’ve written a lot over the past three weeks on tools, strategies, and best practices...
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3 things I would do as Manager of Digital Marketing for the Grand Wailea Resort
The other day I was on LinkedIn updating my profile to reflect the work that I’d recently done for the Intercontinental Hotel Group (IHG). While I was logged in I somehow came across the fact that the...
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How “Code and Stay” Packages can Work for Puerto Rico Tourism
Would you rather be freezing, working and coding in NYC or Boston all winter long? Or would you like a respite from the frostbite on the sunny beaches of Puerto Rico? Imagine this. You can get on a...
View ArticleA Quick Guide to Content Marketing for Tourism Businesses and Hotels
(Editor’s note: I had the privilege of publishing the following post as a guest contribution on Daniel Craig’s blog) Do you want to make a commitment to content marketing as part of your online...
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